10t3

Topic 3: Design Styles - Overview

How have design styles informed contemporary design practice?

In this topic, you will:

Engage with a more comprehensive design process that includes the explore phase and the influence of stakeholders.

Explore elements and principles of visual communication and the design styles of past designers.

Use illustration sketches learn to understand the importance of documenting the design process.

integrate a specified design style into a design concept

demonstrate the use of illustration sketching, including

> a pictorial simulation of the appearance of an object as it would be seen by an observer who looks from a selected point of view; (1 Point or 2 Point Perspective)

> orthographic views of a 3D object projected onto 2D planes; often used to communicate a refined design concept

analyse existing designs to understand that designs are informed by the inspiration of past accomplishments

compare and contrast influential design styles, e.g. Art Deco, Bauhaus, Brutalism, Memphis, Minimalism, Modernism, Post-modernism

form conclusions about how the elements and principles of visual communication are used to define design styles

recognise that stakeholders have specific needs and wants that must be considered; stakeholders include users, clients, audiences, other designers, other professionals and technicians

define problems by analysing stakeholder information and information about design styles to

> identify needs or wants

> describe the features

identify design criteria used to judge the quality of design ideas and design concepts, based on

write design briefs to describe problems and design criteria

devise ideas by applying the elements and principles of visual communication, divergent thinking strategies and ideation sketching to visualise a range of possible ideas

identify and interview a possible stakeholder to seek feedback on ideas

evaluate the extent to which ideas match design criteria; use written notes such as dot points or sentences on drawings to record evaluation

progress ideas by making modifications to initial ideas based on evaluation against criteria

synthesise multiple ideas and design style information to propose design concepts in response to design problems

make modifications to design concepts that improve the way in which they meet the design criteria; use written notes to indicate where concepts have been improved. Evaluate the extent to which design concepts meet the design criteria.

use illustrations with written or spoken notes to visually communicate design proposals to audiences.