10t3

Unit 2 Topic 2: Developing a Collaborative Design

How do designers work collaboratively to develop designs for their clients?

In this topic you will:

recognise that professional designers work in teams because of the advantage of multiple perspectives on a design problem

demonstrate the habits of effective design teams and understand how individual behaviour can promote these habits, specifically

> clear and shared goals

> mutual trust and support (safe space)

> open communication

> democratic processes

> diverse skill sets and personality types

look at design teams and team roles, e.g. coordinator, goal setter, troubleshooter, clarifier, opinion seeker, encourager

recognise the importance of documenting individual and collective work when working within a team of designers

demonstrate an understanding of design ethics (http://www.design.org.au/code-of-ethics), specifically designers’ responsibility to the client and other designers

devise multiple ideas using collaborative divergent thinking strategies and information about the influence of economic, social and cultural issues

evaluate how well ideas match design criteria and make improvements to refine ideas

select and use the drawing and low-fidelity prototyping skills that best represent the ideas, and use sequences of representations to progress and improve ideas

maintain visual and written or spoken record of individual contribution in design processes

recognise the different kinds of intellectual property including copyright, patents, trademarks and designs and how they apply to the process of design (www.ipaustralia.gov.au)

synthesise multiple ideas and economic, social and cultural influences using convergent thinking strategies to propose design concepts

represent design concepts using the appropriate drawing and low-fidelity prototyping to best represent the attributes of the design

evaluate the strengths, limitations and implications of design concepts against the design criteria to improve design concepts; use written notes to indicate how concepts have been improved

recognise that the acceptance of a new design concept requires the designer to consider the influence of economic, social and cultural issues from the client’s perspective

demonstrate how design teams use a spoken pitch to present design proposals to clients

prepare presentations that pitch design proposals to clients, considering

> client demographics

> key attributes of the design proposal in regards to economic, social and cultural influences

> that designs may have positive consequences in some communities and negative influences in others

> the role of graphic designers in developing and promoting new designs through advertising and publicity

> the benefits of building a positive user experience and appropriate messages

> appropriate visual, written and spoken features

work as a team to present visual and spoken (live or virtual) pitches of design proposals for identified clients

evaluate the process of collaborative design and how well teams meet goals.