The designer's responsibility to the community
3.1 A designer accepts a professional obligation to further the social and aesthetic standards of the community
3.2 A designer shall act in keeping with the honour and dignity of the profession
3.3 A designer shall not consciously assume or accept a position in which personal interests conflict with professional duty
The designer's responsibility to the client
4.1 A designer shall act in the client's interests within the limits of the designer's professional duties
4.2 A designer shall not work simultaneously on assignments which are in direct competition without informing the clients or employers concerned, except in specific cases where it is customary for the designer to work at the same time for various competitors
4.3 A designer shall treat all knowledge of a client's intentions, production methods and business organization as confidential and shall not, at any time divulge such information without the consent of the client. It is the designer's responsibility to ensure that all members of staff are similarly bound to confidentiality
The designer's responsibility to other designers
5.1 A designer must not attempt, directly or indirectly, to supplant another designer who has a firm commitment with a client in relation to a particular project
5.2 A designer shall not knowingly accept any professional assignment upon which another designer has been acting without notifying the other designer
5.3 A designer must be fair in criticism and shall not denigrate the work or reputation of a fellow designer
5.4 A designer shall not accept instructions from a client which knowingly involve plagiarism nor consciously act in a manner involving plagiarism
5.5 A designer should avoid the speculative or competitive provision of design services for a commercial client (referred to as free pitching). |