This is to do with the body and the pleasures derived from the sensory organs. They include pleasures connected with touch, taste and smell. In the context of products physio pleasure would cover for example, tactile and olfactory (smell) properties. Tactile pleasures concern holding and touching a product during interaction. This might be relevant, for example, in the context of holding a phone or a remote control or using an ergonomically designed knife to cut up fruit. Olfactory pleasures concern the smell of the new product. For example, the smell inside a new car may be a factor that affects how pleasurable it is for the owner. |
This is the enjoyment derived from relationships with others and can include friends, family, like minded people, colleagues or a persons relationship with society in terms of their status and image. Examples of products that affect people this way could be a coffee maker that acts as a meeting place for people to gather for socialising or a piece of jewelery that starts a conversation. As in the case of owning a BMW or an Tag Heuer watch the product may indicate a persons belonging to a social group and forms part of their social identity. |
Psycho pleasure relates to people's cognitive and emotional reaction. In the case of products, this might include issues relating to the cognitive demands and emotional relationship experienced through using the product. A phone app or piece of software that allows the user to quickly and easily accomplish the task they want e.g. setting up a queue in Spotify, could be more emotionally satisfying than using a different system e.g. iTunes or Foxtel! |
Ideo relates to pleasure derived from 'theoretical' entities such as books, music and art. In terms of products it could relate to pleasure from the aesthetics of an object (how it looks) or from a property, such as being biodegradable, that could make an environmentally aware person feel good about buying or using that product. It can also apply to products that are viewed as art forms, for example the Alessi Lemon squeezer or of Beats by Dr Dre. |
